Page 23 - March 2021 Hustle Mama Magazine
P. 23

  Everyone loves videos, or at least it seems so. Most of us spend a considerable amount of time watching videos on social platforms. We also visit YouTube, where 400 hours of videos are uploaded to the site every minute. We scrounge Facebook, Instagram, and other social channels to lay our hands on engaging pieces of videos to quench the appetite for information. This very intense desire to watch videos that have forced new-age marketers to look for ways to leverage them and benefit businesses. This is why the concept of video marketing has picked a lot in recent times.
In today's time of digital era, it's difficult to ignore the value of visual information. Since users are evolved now, their expectations have significantly risen when consuming messages and ideas shared by brands. Earlier, users loved different content types, including texts, images, and graphics, but not anymore. Videos are now the most preferred form of content for internet marketing purposes, and marketers leverage them to the fullest.
They have dominated the online marketing landscape to deliver sound and pictures to convey various emotions to users. Studies confirm that buyers today make buying decision-based on videos, which sums up the increasingly growing importance. There are many reasons why videos have become the essential marketing tool today, and one reason is their being most persuasive. They influence buyers and impact their buying patterns; they give in-depth and complete information of products or services to brands to remove any doubts from buyers' minds. They are the only marketing tool that strikes the heart and mind simultaneously, which is why marketers want to benefit from them in a significant way.
Also, videos build more credibility and trust among buyers than any other form of content. They are easy to decode, simple to understand, and above all, easily searchable. Customers spend their maximum time, so they are considered an invaluable source or tool for internet marketing. They help catch the attention on the internet and turn viewers into prospects. More so, they are easily shareable, and they are easy to embed; they can deliver SEO results, and they can reach as many users as possible across the world in quick time.
What's more, videos are now being used by marketers to engage, inform and enrich users and gain their attention. They are also used extensively to educate and inform users about the product, services, and different aspects of the business. Without them, brands would find it extremely difficult to convey their messages in the most appropriate manner possible. Given so many benefits attached to videos, it's hard to imagine a brand not utilizing them for their online digital marketing purposes. It'd be a mistake not to tap into the vast potential of a content type that will grow bigger in the days to come.

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